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Innovation by helping others to innovate

Nobody can argue that an innovative idea can be successful if this idea is used by others, this is the customer traction called by Bill Buxton on his “Long Nose of Innovation”.  Recently it got my attention a tweet  from Amy Wilkinson, Harvard Senior Fellow and author on entrepreneurial leadership, that quoted Brian Tracy “Successful people are always looking for opportunities to help others” Well this quote fits the innovator dilemma on being successful, holding this idea on mind let me elaborate:

When an idea comes and becomes a tangible object, technology or service it has to be useful to somebody else to complete the cycle of an innovative idea, innovation stands for something new that has a value to others, well we need to help others to use our ideas then the Long Nose of Innovation (Bill Buxton) is completed and then is when an idea becomes an innovation.

In the automotive electronics industry we need to look for assembly solutions for our microelectronics products, we start with assembly concepts that become assembly stations, those concepts becomes an build of process for our specific application, then we try to make sure our build of process becomes an standard across our product lines, this concept make us competitive, because we are disseminating concepts full fill our five start challenge:

1)      Stable. Application is a proved solution and is a repeatable process.

2)      Flexible. Application can be easily modified to embrace similar products.

3)      Error Proof. Station ensure the process is completed before leaves the station using simple error proof strategies.

4)      Cycle time effective. Application has short cycle time, or its low cost allows meet cycle time with multiple cells. 

5)      Low cost. Application is a low cost if comperes with full automatic applications.

 At the end the innovator has to look for ways to advertise his idea and make sure is adopted as a stable and flexible solution at a very competitive cost, so that we innovate helping others to innovate then our ideas become a commercial or business success.

Do you have an experience like this? Please let us know your success histories, they are always welcome.



  1. Buxton, Bill. “The Long Nose of Innovation”  http://www.businessweek.com/stories/2008-01-02/the-long-nose-of-innovationbusinessweek-business-news-stock-market-and-financial-advice  January 2008 USA, recovered August 2012.
  2. Marin, Mario. “Five Star Challenge” November 2008. Delphi Automotive Systems. USA.
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